Seek a caring, long-term relationship with each patient and his or her family;

Offer listening and lip-reading strategies to improve communication;

Understand the latest technology and fit the most appropriate hearing instrument;

Never give up on a patient who wants to hear better and improve his or her quality of life;

Diagnose the hearing abilities of children and adults using state of the art equipment;

Counsel patients in a caring, supportive environment;

Arrange hearing impaired and new user support groups;

Refer patients to the proper medical specialists when needed; and

Educate patients and their loved ones about hearing loss and hearing instruments.